$1.$ What industry does the buyer operate in$?($i$.$e$.,$ Banking, Retail, Automotive, Media$/$Broadcasting$,$ etc.$)$

$$ Retail

$2.$ What are $2$ key industry forces impacting the buyer$$s business right now?

$$ Force $1$: E$-$commerce Growth Force $2$: Supply Chain Disruptions

$3.$ What is the organization$$s $($buyer$)$ Vision$/$Mission statement?

$$ Vision: $"$Be the destination for customers to save money no matter how they want to shop."

$$

$-$ Mission: $"$We save people money so they can live better."

$4.$ What is the organization$$s $($buyer$)$ top $2$ business goals$/$priorities$?$

$$ Goal $1$: Expand E$-$commerce and Digital Services

$$ Goal $2$: Sustainability Initiatives

$5.$ Describe $2$ of the buyer$$s business culture $($beliefs$,$ values or attitudes of those who work at the company$)$

$1.$ Customer Focus $2.-$ Innovation $3.$ Diversity and Inclusion

$6.$ Who are the buyer$$s key customers $$ give examples?

$$ Families and Individuals:

$7.$ Who are the buyer$$s key competitors $$ give examples?

$$ Amazon, Target $,$ Costco.