Question: 1 . What is a feasibility study? 2 . What three analyses typically are included in ongoing market research? What type of information does each

1. What is a feasibility study?
2. What three analyses typically are included in ongoing market research? What type of information does each provide?
3. What are the major tools used to reach marketing objectives?
4. What are some advantages and disadvantages of advertising in newspapers and magazines, and on the radio and television?
5. How does publicity differ from advertising?

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