$1.$ What is a positioning statement primarily designed to communicate?

$$A$)$ Company history and founder information

$$B$)$ Target audience, category, and unique value proposition

$$C$)$ Pricing strategy and promotional tactics

$$D$)$ Manufacturing process and quality control measures

$2.$ In "Positioning: The Battle for Your Mind," Ries and Trout emphasize the importance of:

$$A$)$ Being first in the market

$$B$)$ Being first in the consumer's mind

$$C$)$ Having the lowest price

$$D$)$ Having the most features

$3.$ When $7-$Up positioned itself as the "Uncola," this was an example of:

$$A$)$ Category creation

$$B$)$ Competitive positioning

$$C$)$ Price positioning

$$D$)$ Benefit positioning

$4.$ Which of the following is NOT typically included in a brand audit?

$$A$)$ Current customer perceptions

$$B$)$ Competitor positioning analysis

$$C$)$ Employee satisfaction surveys

$$D$)$ Visual identity assessment

$5.$ The "Blue Ocean Strategy" concept primarily focuses on:

$$A$)$ Environmental sustainability in branding

$$B$)$ Creating uncontested market space

$$C$)$ Competitive pricing strategies

$$D$)$ Global expansion tactics

$6.$ What is the primary purpose of a perceptual map in positioning?

$$A$)$ To track sales over time

$$B$)$ To visualize where a brand sits relative to competitors

$$C$)$ To identify production inefficiencies

$$D$)$ To plan advertising expenditures

$7.$ Which naming approach did H$$agen$-$Dazs use for its ice cream brand?

$$A$)$ Founder's name

$$B$)$ Geographic origin

$$C$)$ Foreign$-$sounding invented name

$$D$)$ Descriptive product attribute

$8.$ In brand positioning, what does "white space" refer to$?$

$$A$)$ The amount of empty space in logo design

$$B$)$ An unoccupied position in the market

$$C$)$ The background color of packaging

$$D$)$ Budgetary reserves for future marketing

$9.$ When Avis used the slogan $"$We Try Harder," this was an example of:

$$A$)$ Turning a disadvantage into an advantage

$$B$)$ Creating a new category

$$C$)$ First$-$mover positioning

$$D$)$ Technological superiority positioning

$10.$ What is a brand persona?

$$ A$)$ The company CEO's personal brand

$$ B$)$ The human characteristics attributed to a brand

$$ C$)$ The target customer profile

$$ D$)$ The brand's social media manager

$11.$ Which of the following is most important when rebranding a product with a social cause?

$$ A$)$ Using bright colors in packaging

$$ B$)$ Maintaining authenticity of the mission

$$ C$)$ Changing the price point

$$ D$)$ Using celebrity endorsements

$12.$ What does the Kapferer Brand Identity Prism analyze?

$$ A$)$ Color psychology in logo design

$$ B$)$ Six facets of brand identity including physical, personality, and culture

$$ C$)$ Price sensitivity in different markets

$$ D$)$ Product lifecycle stages

$13.$ Which factor is NOT typically considered when evaluating potential brand names?

$$ A$)$ Pronunciation ease

$$ B$)$ Cultural appropriateness

$$ C$)$ CEO's personal preference

$$ D$)$ Trademark availability

$14.$ First$-$mover advantage refers to:

$$ A$)$ Being the first to reduce prices

$$ B$)$ Being the first to enter a market or category

$$ C$)$ Being the first to advertise on a new platform

$$ D$)$ Being the first to internationalize

$15.$ What is the primary purpose of brand positioning?

$$ A$)$ To maximize short$-$term profits

$$ B$)$ To occupy a distinctive place in the consumer's mind

$$ C$)$ To minimize production costs

$$ D$)$ To satisfy shareholder demands

$16.$ In a rebrand, what should be maintained for brand continuity?

$$ A$)$ The exact same logo

$$ B$)$ The same price point

$$ C$)$ Core brand values and essence

$$ D$)$ The same target audience

$17.$ Which of these would be considered a category creation strategy?

$$ A$)$ Making a cheaper version of an existing product

$$ B$)$ Creating a new product type that solves problems differently

$$ C$)$ Adding features to an existing product

$$ D$)$ Changing the packaging of an existing product

$18.$ When conducting a competitive analysis for positioning, what should be evaluated?

$$ A$)$ Only direct competitors

$$ B$)$ Only indirect competitors

$$ C$)$ Both direct and indirect competitors

$$ D$)$ Only market leaders

$19.$ Which approach did Apple use in its famous "Think Different" campaign?

$$ A$)$ Price positioning

$$ B$)$ Feature positioning

$$ C$)$ User positioning

$$ D$)$ Value positioning

$20.$ What is the primary goal of cause$-$related marketing?

$$ A$)$ To avoid paying taxes

$$ B$)$ To create positive brand associations while supporting a cause

$$ C$)$ To distract from product limitations

$$ D$)$ To increase prices without customer resistance