1- What is a potential downfall when using a SWOT analysis?

a. Lack of distinctive competencies

b. Lack of differentiation strategy

c. Weak mission statement

d. Subjective assessment

e. Inability to eliminate threats

What is one of the main purposes of a SWOT analysis?

a. To identify common strengths

b. To shape the product life cycle

c. To identify distinctive competencies

d. To better understand competitors

e. To develop a mission

Gnomatics sells just one type of product in the local marketplace. The staff works hard to ensure its product is successful, even though there really are no other companies that compete with it. Which type of strategy does Gnomatics use?

a. Focus

b. Differentiation

c. Cash cow

d. Single-product

e. Related diversification

Which of the following questions that companies consider is most closely related to the scope component of a strategy?

a. How much money should we invest in each of our divisions?

b. What are the strengths and weaknesses of our competitors?

c. What are the markets in which we want to compete?

d. How can we improve our customer service after the sale?

e. What feedback have we received from customers about our product?