Question: 1. What is a SWOT analysis? Which components are used for internal analysis and which are used for external analysis by firms? Briefly explain. 2.

1. What is a SWOT analysis? Which components are used for internal analysis and which are used for external analysis by firms? Briefly explain.

2. Using specific examples, define and differentiate between Business-to-Business (B2B) and Business-to-Consumer (B2C) markets.

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