Question: 1. What is an Ad Idea? How does it impact your creative? 2. Explain an advertisement that you love, or find online. How does the

1. What is an Ad Idea? How does it impact your creative?

2. Explain an advertisement that you love, or find online. How does the creative and copy power the underlying message for that brand/product?

3. Do you think it was successful for driving them new business, increasing sales? Why was the ad idea effective, or why not?

4 Research online and give an example of an advertisement that was NOT effective, where do you think the brand went wrong with their ad idea / creative etc?

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