1. What is an analogical Code?

Select one:

a. several signs that combine to form a new, composite message

b. Whenever there is a transfer of meaning from one set of signs to another,

c. A group of signs that cause the viewer to make mental comparisons.

2. Gestalt theory groups images in which of the following ways?

Select one:

a. Proximity, Continuation, Common Fate

b. Similarity, Likeness, Continuation

c. Similarity, Proximity, Continuation, Common Fate

3. Semiotics is

Select one:

a. The study or science of signs

b. Mental activities that focus attention on a visual element

c. A logical, common sense connection to the thing or idea that images represent

4. Advertising is any form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor"

Select one:

True

False

5. Persuasion uses one-sided and often nonfactual information or opinions that appear to be facts, along with emotional appeals, to change a persons mind and promote a desired behavior.

Select one:

True

False