Question: 1. What is data mining? How can data mining assist the direct marketer that publishes a customized catalog for its customers? 2. What are some

1. What is data mining? How can data mining assist the direct marketer that publishes a customized catalog for its customers?

2. What are some of the advantages of secondary data? More specifically, what are the advantages of secondary data over primary data?

3. What are some of the disadvantages of secondary data? More specifically, what are the disadvantages of secondary data over primary data?

4. What is primary data? What is secondary data?

5. Describe behavioral targeting.

6. What is DSS? What are the characteristics of DSS?

7. What is neural network?

8. Why are secondary data often preferred to primary data?

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