Question: 1- What is differentiation? Why is differentiation so important as a business strategy? Give example to support your position. 2-What is positioning? What is the

1- What is differentiation? Why is differentiation so important as a business strategy? Give example to support your position.

2-What is positioning? What is the use of positioning in marketing plans? Provide an example of two positioning variables for any product or service.

3-Imagine you are opening a cafe in Riyadh and in Khobar, what type of segmentation method you would use to segment your market and why?

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