1. What is electronic data interchange?

2. Explain how distribution channels add value.

3. Differentiate between primary data and secondary data. Discuss a situation that primary data should be collected and a situation that primary data is required.

4. What are the factors that have to be considered before starting a marketing research project?

5. How do customer expectations influence the choice of retailers? Support your answer by examples.

6. Compare and contrast the retail mix of Starbucks and Tim Hortons.

7.