Question: 1- What is experimental research? What is A/B testing? Provide three examples. 2-Find an example of survey research. 3- What are primary and secondary data?

1- What is experimental research? What is A/B testing? Provide three examples.

2-Find an example of survey research.

3- What are primary and secondary data?

4-Why do companies need customer insight? Find an example.

5-Explain with examples how the demographic environment influences marketing strategy.

6-Explain with examples how technology and natural resources affect marketing strategy.

7- Define omnichannel marketing. Find examples.

8-Define STP and draw a framework for marketing strategy.

9-Find a marketing problem and explain how a company fixes it using marketing research.


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