Question: 1 . What is IBM s value proposition for its customers? 2 . What does the acquisition of Red Hat indicate about IBM s value

1. What is IBMs value proposition for its customers?
2. What does the acquisition of Red Hat indicate about IBMs value proposition?
3. With the spin-off of data center management:
a. What market is IBM in the process of exiting?
b. Why did IBM enter the market originally?
c. Who are the players in this market now?
d. Does this affect IBMs century-old value proposition?
4. Create and document an AFI analysis of the new IBM strategy.
a. Is this shift in strategy a good idea?
b. How does it impact IBMs long-standing go-to-market strategy?
c. Pay particular attention to lost spillover from the services business. Outline the pros and cons of
making this shift.
5. Would you invest in IBM now? Yes or no?
Using Porters 5 Forces model and any other approach you deem applicable, justify
your answer.

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