Question: 1. What is integrated marketing communication (IMC) how does it connect to the organizations marketing strategy? How do IMC tools support the sales process? 2.

1. What is integrated marketing communication (IMC) how does it connect to the organizations marketing strategy? How do IMC tools support the sales process?

2. What factors should you consider when selecting marketing communication methods to execute the strategy?

3. How does integrated supply chain management support an effective distribution strategy?

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