Question: 1. What is M PESA Value proposition? (10 Marks) 2. What is the key reasons that the platform offering, and services was successful? (5 Marks)

1. What is M PESA Value proposition? (10 Marks) 2. What is the key reasons that the platform offering, and services was successful? (5 Marks) 3. Why did M PESA approach the regulators in Kenya? What were some of the challenges faced (15 Marks) 4. Elaborate on the firm decision to invest into training their agents? (10 Marks) 5. What was their marketing strategy? 6. Discuss how Safaricom addressed the liquidity management issue? (20 marks) (10 Marks) 7. Discuss if this model would have been successful withou the partnership with a telecom? (20 Marks) 8. What measures were undertaken to mitigate risk? (10 marks)

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