1 What is McDonald's core competency? (describe in one sentence) 2 What is McDonald's Business Model (Value...

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1 What is McDonald's core competency? (describe in one sentence)

2 What is McDonald's Business Model (Value Proposition, Key Resources, Key Processes, Profit Formula)

3 How does McDonald's deliver its key value proposition?

4 Why did McDonald's choose to franchise?

5 Why are royalties collected from revenues and not from profits?

6 How does McDonald's innovate?

7 What is McDonald's competitive strategy?

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 27, 2024 10:53 PM

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1 What is McDonald's core competency? (describe in one sentence) 2 What is McDonald's Business Model (Value...

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International Marketing And Export Management

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