Question: 1. What is meant by commoditization? 2. When analyzing a value chain with a VRIO framework, what is the most important question to begin with

1. What is meant by "commoditization"? 2. When analyzing a value chain with a VRIO framework, what is the most important question to begin with and why? 3. Using the VRIO framework, how would you categorize the following items? For example, this coffee maket would be VO. It has value to its producer, Calphalon, and is exploited by the organization. But it's not rare (coffee brewers have been around for a long time) and it's not difficult for another firm to imitate. Pad Pro

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