Question: 1. What is Perceptual Mapping? How does this concept help in the marketing of a new product? 2. Is Empathy Interview a market research tool

1. What is Perceptual Mapping? How does this concept help in the marketing of a new product?

2. Is Empathy Interview a market research tool for a new business project? How is it applied? Explain your answer.

3. From your understanding of the Sociability - Dominance Continuum Model for Communication Styles and based on your past life, social and work experiences, explain which of the four personality-communication styles you belong to and why you think so.

4. If you are planning for a negotiation presentation with an investor and you know that the individual is a Director (or Directive) personality-communication type, how would you plan your presentation?

5. How does understanding Emotional Intelligence help us in organizational communication networks and planning for negotiations with external entities?

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1 Perceptual Mapping Perceptual mapping is a visualization technique used in marketing to understand how consumers perceive different brands or products in relation to each other It involves plotting ... View full answer

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iii. asks questions about detailed emotional intelligence (EI) behaviours, rather than business skills or competencies

i. allows you to organise rater groups from your line manager(s), peers, direct reports and, preferably, others

iv. includes verbatim statements from each rater about what they would like you to keep doing, do more of, do less of and start doing.