Question: 1. What is personal selling? How does personal selling differ from other types of promotional activities? 2. What are the primary purposes of personal selling?

1. What is personal selling? How does personal selling differ from other types of promotional activities? 2. What are the primary purposes of personal selling? 3. Identify the elements of the personal-selling process. Must a salesperson include all these elements when selling a product to a customer? Why or why not

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