1. What is the basic customer need provided by Dominos?

	a.	pizza
	b.	understanding regional differences for pizza
	c.	food
	d.	delivery
	e.	c and d are the basic needs provided by KWKP

2. What is the key marketing situation faced by Dominos?

	a.	hiring delivery drivers
	b.	understanding regional differences for pizza
	c.	educating customers on the dietary value of pizza
	d.	featuring the family love story meeting over pizza
	e.	creating stay fresh packaging

3. What is Dominos main strength (consumer view)?

	a.	pizza variety
	b.	understanding regional differences for pizza
	c.	speedy delivery
	d.	well-known brand name
	e.	well-crafted advertising

4. What is Dominos main weakness (consumer view)?

	a.	understanding regional differences for pizza
	b.	slow delivery
	c.	regional ingredient sourcing
	d.	outdated advertising
	e.	unknown brand name

5. What is the central marketing objective for Dominos?

	a.	developing regional advertising campaigns
	b.	understanding regional differences for pizza
	c.	hiring delivery drivers
	d.	growing awareness of the brand name
	e.	developing regional pricing strategies

6. Describe the typical customers who purchase Dominos Pizza (target markets)?

	a.	millennials
	b.	consumers wanting home food delivery
	c.	price-sensitive families
	d.	pizza lovers
	e.	a and d are the typical target markets

7.

1. What is the typical behavior of customers purchasing Dominos offerings?

   	a.	Impulse
   	b.	Habitual
   	c.	Limited
   	d.	Extended
   	e.	a and b are typical purchase behavior

8. How does Dominos capture value?

	a.	home food delivery
	b.	award-wining product
	c.	understanding regional differences for pizza
	d.	well-known brand name
	e.	using regional reference pricing

9. How does Dominos communicate value?

	a.	social media
	b.	understanding regional differences for pizza
	c.	featuring the family love story meeting over pizza
	d.	well-known brand name
	e.	using regional reference pricing

10. What is a value creation recommendation for Dominos?

	a.	faster home delivery
	b.	making organic ingredients an available option
	c.	hiring friendlier delivery personnel
	d.	increasing use of social media
	e.	using regional reference pricing