Question: 1. What is the difference between a royalty and a minimum guarantee? 2. How does geography come into play in a licensing agreement? 3. Go

1. What is the difference between a royalty and a minimum guarantee?

2. How does geography come into play in a licensing agreement?

3. Go to your school bookstore and name three licensed products you find there.

4. What is the difference between NFL Properties LLC and NFL Players Inc.?

5. If your company's product features an action shot of LeBron James playing

against the Lakers, what licenses would need to be in place to legally sell this

product?

6. Find a sports advertisement where the company featured is fully licensed.

7. Find a sports advertisement where the company is not licensed.

8. Find an advertisement where a company that is not sports related is using sports as a way to reach a demographic.

9. Do you need a PGA license if your company's advertising campaign features Tiger Woods golfing? Explain.

10. Approximately how many dollars in royalties would a MLB licensed company pay MLB Properties if its product generated $25 million in revenue?

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