Question: 1. What is the difference between a strength, a competitive advantage, and a sustainable competitive advantage? 2. What makes an ability (or set of abilities)

1. What is the difference between a strength, a competitive advantage, and a sustainable competitive advantage? 2. What makes an ability (or set of abilities) a core competency? 3. Why is it necessary to perform an external and internal analysis before the firm can identify its true core competencies? 4. Pick a company you are familiar with. Can you identify some of its core competencies? 5. How is the idea of strategic intent different from models of strategy that emphasize achieving a fit between the firms strategies and its current strengths, weaknesses, opportunities and threats (SWOT)? 6. Can a strategic intent be too ambitious?

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