Question: 1. What is the difference between identity and position? Develop alternative positioning states for Align, Include a tagline and the rational for that tagline. 2.

1. What is the difference between identity and position? Develop alternative positioning states for Align, Include a tagline and the rational for that tagline.

2. Consider a bank you have a relationship with. List all the brand touchpoints. Evaluate which are the most important to you and why.

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