1. What is the difference between price-fixing and predatory pricing?

2. How do governments discourage firms from engaging in such practices?

3. Describe the major strategies for pricing new products

4. Explain integrated logistics management and the different ways through which a company can achieve it.

5. Identify the major channel open to a company.

6.Explain how wholesalers add value for a producer.

7. Explain the major trends and developments in retailing.

8. What are the different functions of a public relations (PR) department?

9. Describe and discuss the major decisions involved in developing an advertising program.

10. What are business promotions? Explain any two major business promotion tools and their benefits.

11. Explain how sales promotion campaigns are developed and implemented.

12. Describe and discuss the major forms of direct and digital marketing.

13. Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number-one online marketing concern? Discuss three key approaches to entering international markets.

14. Strawberry Fizz is a renowned bottled juice manufacturer in Canada. It exports its products to Mexico, has a joint venture in Hong Kong, and owns a subsidiary in South Africa. The company has organized an export department to manage its international marketing activities. Do you think it has made the right decision? Justify your answer.

15. Compare the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility. 16. Describe the principles of sustainable marketing.