1. What is the difference between the general environment and the task environment? Is it possible to say one is more

important to a small business than the other?

2. In doing environmental scanning, the chapter mentions looking at the trade press and magazines outside your area of

business, as well as asking customers, suppliers, your attorney, and your accountant for ideas about what is happening and

what is coming next. If you have employees in your small business, should you ask them too? Why or why not?

3. What are the three general forms of legitimacy? Give two examples of ways to build legitimacy in each general form.

4. Why is a social network important for a small business?

5. Do you think that a small business could get by if it only did social networking using online sites like Facebook or Linkedin?

What would it miss by using this approach, and do you think it is important?

6. What are the three keys to success in building your network using a social networking website?

7. What are the six steps of handling a crisis?

8. How do the six steps of handling a crisis compare to the U.S. government's three-step approach to planning for disasters?

9. Why should small businesses make stronger efforts to achieve sustainability?

10. What are the three steps of ethical decision making?

11. What are the four philosophies you can use to evaluate alternatives you have generated to solve an ethical problem?