1. what is the first step in developing a target market.

a. rank the segment in order to attractiveness.

b. selecting a variable within the base.

c. narrowing the market.

d. none of these are first step.

e. decide which segments to target.

2. primary objective of strategic marketing include the following:

a. all of the above.

b. clearly articulate benifits from the prespective of the target market.

c. design the business model for financial sustainability overtime.

d. differentiate in areas of strength and in ways that stand apart from competitors.

e. articulate the value equation to create believability and acceptance.

3. business goods are

a. product or serives used to make the consumer task easier.

b. product that assist directly or indirectly in providing products for resale further along thr channel.

c, products that customer will make an effort to seek out an buy.

d, items that customer purchase frequently and with a minimum of shopping effort.

e. products purchased for resale.