$1.$ What is the likely connection between authenticity and nostalgia in the success of this case? Are these factors alone sufficient for a successful marketing campaign?

$2.$ Social media and sales data indicate that interest in Eggo dropped when Stranger Things had not recently aired a season. What can Eggo do to capitalize on renewed interest in the brand year$-$round?

$3.$ What are some best practices or lessons for both digital marketing and product placement that can be derived from this case?