1. What is the main idea of the article? 

2. What did Krispy Kreme do to maintain its sales and stock value? (comprehension) 

3. What immediate impacts does the SEC probe have on the following parties?

a. Krispy Kreme's investors: 

b. Kristy Kreme's franchisees: 

4. Based on the passage, what are the similarities and differences between Dunkin Donuts and Kristy Kreme?

5. The passage states that investors are bullish on Krispy Kreme's sales and that it is an undervalued gem. How might investor confidence change if the firm fails to strengthen its accounting practices and file timely financial statements with the SEC? 

6. In your opinion, would Krispy Kreme benefit from the "hub and spoke" production system? How would such a change affect the company and the franchisees? 

7. According to the article, what relationship does Krispy Kreme's revenue have to its market capitalization and how does this make the company an "undervalued gem"? (analysis)

 8. What steps might Krispy Kreme take to fix the material weaknesses in its accounting? 

Answer rating: 100% (QA)

1 What is the main idea of the article The article explains the companys poor financial situation and what led to it Also the article provides suggest... View the full answer