1) What is the major problem in the case, putting it in the form of a question. Ex: How can SXSW help there retention rate of employees?(This is not a good question because the case has nothing to do with employees, it's just an example of a question. (2)List 3 facts from the case (3) List 3 alternative courses of action (4) Pick your alternative and why (5) How would you implement it

the live chat on a ciplan offer live chats? How does having the live cha Website other than its own benefit the company and its customers! 2. SnapEngage offers live chats in a way that we wish more companies and how effective do you think it is in keeping viewers on its site in somewhere else? 3. How do each of the companies' website chats heln them develop stronger ships with their customers? npanies would. What is it, e instead of moving on p stronger relation- VIDEO CASE e largest revenue-generating SXSW connect South by Southwest (SXSW) is an annual music, film, and technology festival held in Austin, Texas. For 10 days in banners over the streets. As the largest revenues March, the city welcomes thousands of concertgoers, film event in Austin the city's cooperation with the buffs, and industry insiders. Part trade show and part mega- makes a lot of sense. concert, this enormous event not only makes fans of hip art so many bands that attend SXSW rely on street and part mega- Music is a product that benefits from a personal touch happy; it also serves as a meeting point for new artists and nd SXSW rely on street teams" to get the word out. These dedicated fans work for free to potential managers, collaborators, and industry executives. mote the band and, by proxy, the event. The fans The music portion of the most recent SXSW featured than happy to hand out fliers or talk about the event at more than 2.000 acts playing for tens of thousands of rov-record stores and coffee shops in order to make people aware ing guests. With so many people in attendance, the event of their favorite performers. All of this personal selling bene presents ample opportunity for promotions of all types. efits not only the bands, but the event as well. After all, these Each year the festival teams up with corporate sponsors street teams consist of thousands of people volunteering to like Doritos, AT&T. and Chevrolet to advertise at the event. talk about the festival. You can't buy promotion like that. These business-to-business (B2B) relationships benefit both That kind of grass-roots publicity is some of the most parties by giving SXSW crucial operating income while pro- effective and least expensive available. Every time a music viding the companies with a presence at a cool event. fan tweets about the event, mentions it in a YouTube video SXSW also features several business-to-consumer (B2C) or podcast, or blogs about the great time he or she had at promotions. For a lower price, attendees can choose to access the last SXSW, that positive message spreads to several just a single event, like the film festival. But buying a higher- new people. And in today's social media-driven world, a priced badge not only gets the attendees into all events, but dependable word-of-mouth recommendation might be the grants them access to VIP keynote speakers, parties, and most important type of promotion. Still, it's imposs completely control the things th workshops. These types of deals represent the lifeblood of the your company. That's why SXSW employs a number of dif. event and the main source of the festival's income. ferent promotional strategies in its quest to stay With so much to do and see. SXSW naturally generates a lot of publicity. Radio stations and magazines run dozens Thin of stories in the run-up to the festival because they consider the event to be news. Each of those stories ends up becom- ing free publicity for SXSW, giving organizers an incentive to create as much buzz as possible. To accomplish this goal. a public relations team hired by the festival actively seeks nts of the proti publicity from interested stakeholders. This includes the city of Austin itself, which is more than happy to let SXSW fly che the live chat on a ciplan offer live chats? How does having the live cha Website other than its own benefit the company and its customers! 2. SnapEngage offers live chats in a way that we wish more companies and how effective do you think it is in keeping viewers on its site in somewhere else? 3. How do each of the companies' website chats heln them develop stronger ships with their customers? npanies would. What is it, e instead of moving on p stronger relation- VIDEO CASE e largest revenue-generating SXSW connect South by Southwest (SXSW) is an annual music, film, and technology festival held in Austin, Texas. For 10 days in banners over the streets. As the largest revenues March, the city welcomes thousands of concertgoers, film event in Austin the city's cooperation with the buffs, and industry insiders. Part trade show and part mega- makes a lot of sense. concert, this enormous event not only makes fans of hip art so many bands that attend SXSW rely on street and part mega- Music is a product that benefits from a personal touch happy; it also serves as a meeting point for new artists and nd SXSW rely on street teams" to get the word out. These dedicated fans work for free to potential managers, collaborators, and industry executives. mote the band and, by proxy, the event. The fans The music portion of the most recent SXSW featured than happy to hand out fliers or talk about the event at more than 2.000 acts playing for tens of thousands of rov-record stores and coffee shops in order to make people aware ing guests. With so many people in attendance, the event of their favorite performers. All of this personal selling bene presents ample opportunity for promotions of all types. efits not only the bands, but the event as well. After all, these Each year the festival teams up with corporate sponsors street teams consist of thousands of people volunteering to like Doritos, AT&T. and Chevrolet to advertise at the event. talk about the festival. You can't buy promotion like that. These business-to-business (B2B) relationships benefit both That kind of grass-roots publicity is some of the most parties by giving SXSW crucial operating income while pro- effective and least expensive available. Every time a music viding the companies with a presence at a cool event. fan tweets about the event, mentions it in a YouTube video SXSW also features several business-to-consumer (B2C) or podcast, or blogs about the great time he or she had at promotions. For a lower price, attendees can choose to access the last SXSW, that positive message spreads to several just a single event, like the film festival. But buying a higher- new people. And in today's social media-driven world, a priced badge not only gets the attendees into all events, but dependable word-of-mouth recommendation might be the grants them access to VIP keynote speakers, parties, and most important type of promotion. Still, it's imposs completely control the things th workshops. These types of deals represent the lifeblood of the your company. That's why SXSW employs a number of dif. event and the main source of the festival's income. ferent promotional strategies in its quest to stay With so much to do and see. SXSW naturally generates a lot of publicity. Radio stations and magazines run dozens Thin of stories in the run-up to the festival because they consider the event to be news. Each of those stories ends up becom- ing free publicity for SXSW, giving organizers an incentive to create as much buzz as possible. To accomplish this goal. a public relations team hired by the festival actively seeks nts of the proti publicity from interested stakeholders. This includes the city of Austin itself, which is more than happy to let SXSW fly che