1. What is the most important reason why soft-drink concentrate producers are acquiring bottlers?:

a) Bottlers have accumulated significant buyer power.

b) Bottlers have stopped reinvesting in the business.

c)International expansion depends on a strong bottlers network.

d) There is excessive rivalry in the bottler network.

2. The concentrated soft drink industry will likely be able to replicate the structure of the soda industry in the bottled water industry.

a) True

b) False

3. All of the following statements about bottlers are true except

a) Bottlers provide a valuable service to the concentrate producers.

b) Bottlers have exclusive (i.e., monopoly) geographic territories.

c) Bottlers developed a number of innovative product and advertising campaigns for the producers.

d) There is no immediate substitute to the bottling industry.

e) Bottlers have made very healthy, consistent profits.