Question: 1. What is the primary difference between transformative consumer research and other kinds of consumer research? 2. How does the sense of touch influence consumers

1. What is the primary difference between transformative consumer research and other kinds of consumer research?

2. How does the sense of touch influence consumers reactions to products?

3. Identify and describe the three stages of perception.

4. How can colour influence consumer perceptions? Explain and give examples.

5. Give an example of how visual cues can influence our consumption of food.

6. Does subliminal perception work? Why or why not?

7. Your company has been running the same magazine advertisement in Vogue for three months, and there is evidence that the advertisement is losing its effectiveness. Your boss, Jerry, comes to you asking you for advice on what the possible problem is and why it may have happened in such a short time. What do you tell him?

8. Advertising has increasingly become less effective because of increased clutter. How can you, as the marketer, break through this clutter?

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