Question: 1. What is the underlying conceptual model used by Segmentation Associates that is apparent in these three sets of findings? 2. What are the segmentation

1. What is the underlying conceptual model used

1. What is the underlying conceptual model used by Segmentation Associates that is apparent in these three sets of findings? 2. What are the segmentation variables that distinguish economy automobile buyers and in what ways? Segmentation Compact Automobile Variable Buyers Demographics Age - 28 Education - 12 Family Size +39 Income -15 Life Style/Values Active American Pride +.30 Bargain Hunter +.45 Conservative Cosmopolitan -40 Embraces Change - 30 Family Values +.69 Financially Secure - 28 Optimistic

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