1. What is the unit contribution for Brand X? 2. What is Brand X's break-even point? 3. What market share does Brand X need to break even? 4. What is Brand X's prot? 5. Industry demand is expected to increase to 23 million units next year. Alex is considering raising the advertising budget to $1 million. a. If the advertising budget is raised, how many units will Brand X have to sell to break even? b. How many units will Brand X have to sell in order for it to achieve the same prot impact {in terms of dollar amount} that it did this year? c. What will Brand X's market share have to be next year for its prot impact (in terms of dollar amount} to be the same as this year? 6. Upon reection, Alex decides not to increase Brand X's advertising budget. 1With industry demand expected to increase to 23 million units next year, Alex will give retailers an incentive to promote brand X by raising their margins from 33% to 40%. The margin increase would be accomplished by lowering the price of the product to retailers. 1Viiholesalers' margins would remain at 12%. a. If retailer margins are raised to 40% next year, how many units will Brand X have to sell to break even? b. How many units will Brand X have to sell to achieve the same profit impact (in terms of dollar amount) next year as it did this year? c. What would Brand X's market share have to be for its prot impact {in terms of dollar amount} to remain at this year's level