Question: 1) What is the value in creating a recognized Brand Name such as AT&T or another you should identify here(?). Also, can you think of

1) What is the value in creating a recognized "Brand Name" such as AT&T or another you should identify here(?). Also, can you think of when might a recognized Brand Name might not work? Give examples for EACH.

2) Successful "Product Differentiation" can make or break a company, new or old.

Explain why it is so important?

Give examples of very similar products (or services).

And with so-called "Product Differentiation" they have made their product (at least seem) to stand out over their competitors. E.G. Verizon Wireless, "It's the Network". Even though...often basically-speaking they may have a very similar product or service.

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