Question: 1. What is value? 2. Our perceptions of value are constantly changing. Describe the last time that your perception of value changed for mobile phone

1. What is value?

2. Our perceptions of value are constantly changing. Describe the last time that your perception of value changed for mobile phone packages. Think about what factors lead to your change in perception and how your perception changed.

3. Find an example of a company that is co-creating with customers. Explain why you feel this is an example of co-creation.

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