Question: 1 . What is Verizon s segmentation strategy? Who does the company serve? 2 . Regarding its core segment or segments, what does Verizon offer

1. What is Verizons segmentation strategy? Who does the company serve?
2. Regarding its core segment or segments, what does Verizon offer to its customers? 3. Using the Porter model, which generic business-level strategy is Verizon pursuing?
4. What resources underlie Verizons strong competitive position? How difficult is it for rivals to match Verizons resources? Does Verizon have a sustainable competitive advantage?
5. What do you think Verizon needs to do to maintain its competitive advantage going forward?

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