Question: 1 . What key issues and their implications are highlighted in the case ( both financial and non - financial ) ? 2 . What

1. What key issues and their implications are highlighted in the case (both financial and non-financial)?
2. What are the characteristics of the historical sales data?
3. What options/strategies are available to MMFD to resolve these issues?
4. If you decided to use multiplicative seasonal method of forecasting, what were your results? What is the best option?

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