Question: 1 . What microenvironmental factors have affected Fitbit since it opened for business? 2 . What macroenvironmental factors have affected Fitbit? 3 . How should

1. What microenvironmental factors have affected Fitbit since it opened for business?
2. What macroenvironmental factors have affected Fitbit?
3. How should Fitbit overcome the threats and obstacles it faces?
4. What factors in the marketing environment not mentioned in this case could affect Fitbit?

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