Question: 1) What qualities should be present in an effective Customer Value Proposition? 2) Do you think Alex and Matt should have named the company on

1) What qualities should be present in an effective Customer Value Proposition?

2) Do you think Alex and Matt should have named the company on their own, or does it matter who came up with their company name?

3) Were you surprised at the activities that companies like Lexicon undertake to help with naming?

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