1. What steps do consumers generally go through in order to make a purchasing decision? Report an error The decision-making process includes the following steps: look for sales, gather coupons, make transportation arrangements. The decision-making process includes the following steps: watch commercials, make a list of the items that resonate with you, prioritize the items, purchase the highest priority item. The decision-making process includes the following steps: rank the criteria that are most important, find the product that meets the top ranked criteria, purchase. The decision-making process includes the following steps: recognize a need, research to gain details, identify alternatives, make the purchase decision, evaluate the decision