1.	What strategy do retailers use when they assign a single manager to manage particular assortments of products? For example, a bookstore may have a different manager in charge of magazines, children's books, and cookbooks, among other product assortments.
2.	In the IDEO video we watched in class, they developed a full-scale operating version of the improved shopping cart. They even took it to a grocery store to see how it would work in the store. This version of the product is called a:
3.	In the past decade, the way we rent movies has dramatically changed. In the past we would go to video rental stores like Blockbuster to rent movies. Nowadays, we either stream movies online through services such as Netflix or we go to RedBox vending machines. What phenomenon is being illustrated through this example:
4.	The "Become an M&M" ad campaign transformed celebrity figures into M&M characters in an attempt to associate human characteristics with the brand. In addition to Mary Lou Retton, the campaign turned actor Burt Reynolds, racer drive Kyle Busch, and celebrity chef Bobby Flay all into M&M's. This example best illustrates which concept:
5.	The Mars Company uses a variety of different brand names for different products, even within the same product category of candy and chocolate bars. This example best illustrates which concept:
6.	Shell gas stations use a symbol shaped like a seashell to represent its brand of gas stations. This example best illustrates which concept:
7.	Wal-Mart sells a variety of products that are packaged and marketed using the "Sam's Choice" brand name, a brand name that is owned by Wal-Mart itself. This example best illustrates which concept:
8.	Nike and Apple have partnered to link their two brands together in creation of and packaging of products such as the "Apple Watch - Nike Series". This example best illustrates which concept:
9.	The Starbucks company uses the same brand name for numerous product lines and product items that range from coffees and teas, to cups, mugs, coffee machines, and various syrups and toppings. This example best illustrates which concept:
10.	Consumers are likely to pay a higher price for an Infiniti SUV compared to a Nissan SUV, although both cars are manufactured by the same company. This is because of the added value that the Infiniti brand gives to the car beyond its functional benefits. This example best illustrates which concept:
11.	The word "Adobe", used to refer to the company that markets the popular document reading and editing software, Adobe Acrobat, was taken from the Adobe Creek River that ran behind the house of co-founder John Warnock. This example best illustrates which concept: