$1.$ What triggers the decision to buy a cup of coffee? Is it a need? A want?$\mathrm{}$

$2.$ How do you seek information about the purchase of a cup of coffee, knowing that coffee is a commodity?

$3.$ What evaluative criteria do you use when deciding to purchase a particular coffee brand?$\mathrm{}$

$4.$ What is your eroked set of coffee brands?$\mathrm{}$

$5.$ When and where do you buy a cup of coffee?$\mathrm{}$

$6.$ With respect to the purchase of your last cup of coffee, did you experience any cognitive dissonance? If dissatisfied, what was deficient? Did you tell anyone? Will you go back? What marketing activities could be undertaken to reduce this $?$I Do any of you use a Starbucks Card now? What are the benefits to you?What are the benefits to Starbucks?