1. What type of strategy do you recommend based on the IE (Internal-External) matrix, for a company that has a total weight score of 3.6 on the IFE (Internal Factor Evaluation) Matrix and a value of 1.2 on the EFE (External Factor Evaluation) matrix? Make assumptions if necessary to explain your answer.
2. Build a BCG (Boston Consulting Group) matrix for a two-division company with sales of $ 5 and $ 8, respectively, and profits of $ 3 and $ 1. Assuming the axes of relative market share positions and industry growth rates to help you diagram.
3. Explain why cultural factors should be an important consideration in analyzing and choosing among alternative strategies?

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1 InternalExternal matrix helps to understand what action to be taken to gain market growth It is mo... View the full answer