1. What was the objective of Unilever's Comprehensive Global Masculinity Study? 2. What were the key learnings...
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1. What was the objective of Unilever's Comprehensive Global Masculinity Study? 2. What were the key learnings from the study? 3. What are the implications in terms of Jacob's brand messaging decision?
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ISBN: 978-1305575158
5th edition
Authors: David P. Twomey, Marianne M. Jennings, Stephanie M Greene
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