1.- When a company decides to develop and sell a new product to a different market, it is growing by which strategy?

a. Market penetration

b. Diversification

c. Market development

d. Product development

2.- While conducting a SWOT analysis, a firm identifies an opportunity to sell a current product to a new market.This would be what type of strategy?

Diversification

Market development

Market penetration

3.- Which of the four growth strategies in the product-market expansion grid is considered to be the most risky?

Diversification

Market penetration

Market development

Product development

4.- When McDonald's added small toys or prizes in their happy meals packages, it was using the strategy of ________.

market development

diversification

market penetration

product development

5.- Pepsi Co. product mix contains numerous products and brand names familiar to us consumers. Among their most visible products are Pepsi Cola, Mountain Dew, Tropicana Juices, Diet Pepsi, 7 Up, Pepsi Max and Aquafina water. Using the BCG Matrix to evaluate these products and consumer tastes today Aquafina would most likely fit into the ________ category.

question mark

star

cash cow

dog

6.- Car manufacturers create different makes, models, fuel types, engine types, sizes and countless optional features. They are trying to reach as many customer groups as possible. The goal of all their related marketing activities is to ________.

sell as many cars as possible

satisfy consumers in ways that exceeds that of the competition

offer all possible variations of the product that the market demands

get the best price by focusing on the options available