1. When a company executes a pull promotional strategy:

		A. The company targets the middlemen with incentives to pull the product to them.
		B. The company distributes coupons and other allowance to the middlemen.
		C. emphasis is focused on selling to the wholesaler and retailer.
		D. all the above.
		E. the consumer is the target of the promotional strategy in order to pull the product through the distribution channels.

2. Costs associated with Pricing Mix decisions include:

		A. Fixed Costs
		B. Variable Costs
		C. Total Costs
		D. All of the above
		E. None of the above, because costs are primarily an accounting issue and would not be the marketing departments objectives.

3. Dealer incentives, or dealer loaders, is a form of promotion that incents retailers and wholesalers to buy additional product that they normally would not have otherwise done. This would be considered:

		A. Illegal in most states.
		B. a push promotional strategy.
		C. a pull promotional strategy.
		D. a pay-for-damaged-goods program.
		E. none of the above.

4. The Robinson-Patman act says that price fixing:

		A. is illegal if the consumer is harmed.
		B. can be legal if the consumer is not injured.
		C. is legal if all competitors agree on the price.
		D. all of the above
		E. none of the above

5. Price lining is:

		A. illegal
		B. setting one price level for a product line even though manufacturing costs may be different for each item.
		C. charging lower prices for some items only if you buy higher price items.
		D. all of the above
		E. none of the above