1 When considering the five competitive forces, a company that markets directly to end consumers and thereby reduces the influence of outside distribution channels is a way to fend off:

Group of answer choices

Threat of Entry

Power of Suppliers

Power of Buyers

Threat of Substitutes

2

In the chapter "The S-Curve and Its Strategic Lessons", all of the following lessons are correct except....

Select one.

Defenders face difficult choices

Leaders in one generation of technology are frequently leaders in the next

Attackers enjoy important advantages

Management should be alert to the next curve

3.

The two components that create the shape of the Hype Cycle are the:

Trough of Disillusionment stage

Engineering or Business Maturity curve

Innovation Trigger stage

Hype Level curve

Type A Activity zone

4. According to Geoffrey Moore, all of the following are types of innovation that can occur within the lifecycle:

Disruptive

Application

Product

Process

Experimental

Marketing

Business Model

Structural