1) When customers buy a "Coffee PLUS" machine from The Coffee Company, they can also add three pounds of gourmet ground coffee and a pair of "go cups" to safely take cups of hot coffee in their car.Packaging these items together for one price is called ________?

Group of answer choices

price-line pricing

captive pricing

price bundling

three-part pricing

2) Discount retailer, Costco, has significantly increased the number of products it sells under its Kirkland store brand.Which of the following isNOTa reason why Costco would do?

Group of answer choices

Costco generally makes more profit from selling its Kirkland brands than by selling national brands.

Kirkland brands are only available at Costco's stores, which can attract value-conscious customers to Costco locations.

Because Kirkland brands are cheaper than comparable national brands, consumers assume the products are poorer quality.

Private-label branding helps build brand equity for Costco rather than for a manufacturer's brand.

3) Sherwin Williams (a major paint manufacturer) contracted with The Walt Disney Company to produce paints using Disney's "Frozen" brand name. Sherwin Williams exclusive "Frozen" line of paints for decorating children's rooms is an example of ________?

Group of answer choices

cobranding

private-label branding

brand licensing

family branding