1. When defining a company's mission statement, they should consider the following factors except for: a) Meaningful and specific b) Emphasize on strengths and intentions of the company c) The financial model and level of profitability that the company is striving toward d) The business they are in e) Who their customers are 2. According to lecture, which of the following statement regarding product and brand is true? a) Product is a reputation from the customer b) Product can be defined as a contract from the company to its customers meanwhile brand is the attributes and features c) Brand can be generalized as what people say about you when you are not in the room d) Design is part of brand but is not part of a product e) None of the above is true 3. A brand that has a strong brand equity tend to be: a) Have slightly lower market share b) Have positive difference in willingness to pay LASS c) Charge lower prices Underestimate your GPA d) More vulnerable to competition e) Limited to opportunities such as licensing and extension 4. In class we talked about Warby Parker an eyeglasses manufacturer that advocate program of "Buy a Pair, Give a Pair" which alleviate the problem of impaired vision around the world. Which benefit of this brand do you think is relevant? a) Social good b) Functional c) Emotional d) Self-expressive