Question: 1. When is core churn also new business? 2. Why should a marketing organization be oriented toward different types of adopters rather than specializing in

1. When is core churn also new business?

2. Why should a marketing organization be oriented toward different types of adopters rather than specializing in different products?

3. How should compensation be used to motivate and reward business development activities, such as field market development? Why?

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1 Core churn can also be considered new business when existing customers discontinue their current services or products but decide to purchase new or ... View full answer

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