1. When managing a website, what is the most critical goal to accomplish?

	a.	Generating a high conversion rate.
	b.	Choosing an appropriate and appealing name for the website.
	c.	Increasing visitors engagement with the website.
	d.	Increasing the verity of product and services to offer.

2. All of the items listed below are crucial for boosting a website's search engine popularity EXCEPT.

	a.	Demographic diversity of the website's visitors.
	b.	The total number of backlinks to the website.
	c.	The diversity of the backlinks to the website.
	d.	Recieving backlink from a website that has a good reputation.

3. All other things being equal, inclduing a call for action in the email subject makes it more likely to be opened.

True

False

4. Display advertising is a popular tool for building traffic for website with a very high chance of success.

True

False